Talk to your marketing data.
ChatMMM is the first-of-its-kind AI-powered Marketing Mix Modeling (MMM) tool that lets you 'talk' to your model. With real-time data utilization and continuous model iteration, we provide marketers with more accurate predictions and actionable insights.
Join our early beta and experience the future of marketing decision-making.
Features
Revolutionize your marketing strategy with AI-powered insights.
True ROI Calculation
Does your business boom during holidays? Was it because of your marketing or because of the season?Find the actual ROI for each of your marketing activities alongside the impact of external factors.
Budget Allocation
Remove the human element from budget optimization. Some decisions are better left to humans, others are better done by machines. Input your current or future budget and our model will tell you the optimal allocation for your marketing dollars.
Diminishing Return Curves
Our model calculates diminishing return curves, providing you with valuable insights into how additional spending is likely to impact your results. This allows you to make informed decisions about where to allocate your budget for maximum effectiveness.
Integration with Chat GPT
ChatMMM integrates with an LLM model specifically designed to answer questions about MMM data. Allowing you and your team to talk to your marketing model. This feature makes it easier than ever for the entire company to have a unified view of marketing data.
About
Talk to your marketing data
ChatMMM is a groundbreaking AI-powered Marketing Mix Modeling (MMM) tool designed to revolutionize the way marketers make decisions. Our mission is to make advanced marketing analytics accessible, understandable, and actionable for businesses of all sizes.
Our tool is unique in its ability to 'talk' to your MMM model using a large language model, providing real-time data utilization and continuous model iteration. This means you get more accurate predictions, actionable insights, and a deeper understanding of your marketing performance.
At ChatMMM, we believe in transparency, reliability, and validity. We've designed our tool to be easy to use and understand, so you never feel like you're dealing with a black box. We're committed to helping you make more informed, effective marketing decisions.
Join our alpha waitlist to be one of the first to try out ChatMMM.
How it works
Create Your MMM Model
In a starting version of the service we are offering a choice between models built using Facebooks Robyn MMM or Google's Lightweight MMM. The reason is because both of these models are open-source and we can offer full transparency and choice to the user.
Training your LLM
Once you've chosen a model that best represents your data (don't worry, we will guide you along the way) we will use that data to train an instance of an LLM. Think of this as a version of ChatGPT which is specifically designed to answer questions about your company's marketing activities. This will be another superstar in your marketing team.
Engage with your marketing model
Now you will be able to engage with an LLM that understands your marketing activities and data. Furthermore, you can share the interface with your team allowing you to have a shared understanding of the findings of your MMM model.
